Find inspiration in our top 5 green marketing and business strategy book recommendations to help make your brand a more sustainable one.
How to Incorporate the 3 Principles of Green Marketing into Your Brand Strategy
January 30, 2019
In our article ‘The 3 Principles of Green Marketing’ we touched upon the 3 principles of green marketing, namely, selling environmentally safe products, pricing these products at affordable rates and marketing the eco-credentials of these products alongside those of your brand. Collectively, these 3 principles of green marketing can help to maximise the appeal of your products and your brand to the fast growing eco-consciousness of today’s consumers. So,
The 3 Principles of Green Marketing
January 20, 2019
Green marketing is a marketing strategy in which a product’s environmental friendliness is emphasised and used as a selling point. In a nutshell, listed below are the 3 principles of green marketing: Environmentally Friendly Products Affordable Pricing Marketing Environmental Credentials A growing number of brands are committing to environmental sustainability and social responsibility, reflecting the continuing expansion of ethical consciousness among consumers worldwide. By highlighting the eco-friendly attributes of their
10 Self-care Essentials for Workplace Wellness
January 10, 2019
The office can become a second home for many of us with an estimated 1/3 of your lifetime spent at work. In order to be productive and work to the best of your ability, taking care of yourself everyday should be number one priority, but for many, work and home are equally busy and the struggle to achieve a work-life balance persists. That’s why we suggest stocking up on these 10
Who Made It To Our Top 3 in 2018?
December 29, 2018
As we are coming to the end of 2018, we have been reflecting on the ethical brands we have discovered over the year, and thought we should share a few of our favourites with you, in case you are looking for a new inspirational Instagram account to follow or an industry newsletter to subscribe to. We had a list as long as our arm, of amazing brands, but we were
Top 7 Digital Marketing Trends in 2019
December 18, 2018
The future is digital and in an ever-changing world, it’s important to know how to successfully bring in clients. So here’s the lowdown on the top 7 digital marketing trends you can expect in 2019 and how you can implement them in your marketing strategy. 1 – VOICE SEARCH A simple web browser search will highlight the importance of Voice search in 2019, so how will this play a vital
8 Tips for Planning a #ZeroWaste Christmas Office Party
December 11, 2018
Christmas is a time of indulgence, and it’s almost guaranteed that someone will be bringing some classic Christmas music into the office. Once you hear the jolly sound of Rudolph the red nose reindeer, or Frosty the Snowman, you know it’s time to set the scene for the office Christmas party! So, if you’re planning to cut back on the festive waste this year, we’ve got 8 useful tips to help you
Iceland’s “Rang-tan” ad spreads an important message this Christmas
December 4, 2018
An unlikely hero in the corporate fight for protecting the planet, when Iceland unveiled their Christmas advert for 2018 it set off a change in consumers perception of what was once thought of as a frozen food supermarket. Iceland’s “Rang-tan” ad was deemed too political to be shown on TV, but what Clearcast didn’t count on was how viral the“Rang-tan” ad would actually go, reaching millions of people. Many celebrities,
Data and Making the Most of Your Analytics
November 26, 2018
If we’ve come to refer to oil as black gold, then we believe it’s reasonable to be referring to data as digital gold. Data has been courting controversy lately. Clandestine gathering of personal details by powerful corporations, and big security breaches in supposedly secure data banks have been taking centre stage headlines and damaging reputations. But why are so many so keen to take risks to get their hands on
How Artificial Intelligence (AI) Could Help Shape Your Brand
November 16, 2018
Artificial Intelligence (AI), like computers and mass production lines before it, is the next major link in the chain of technologies that have transformed the way the world conducts business. Originally coined in 1956, the term ‘artificial intelligence’ colloquially refers to machinery that can mimic the human capacity to learn and solve problems. Over 50 years later, AI is now reaching a stage of development where it’s really beginning to
