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Key Google Tools To Leverage Your Marketing Strategy

3.5 billion Google searches are made everyday, with Google being the go-to when we have a question to ask, whether that be in our personal or professional life. But have you utilised all that Google has on offer within your business? Google has a plethora of tools to help businesses grow, some of which are very popular, but some that may be completely new to you.

Read on for our guide on the key Google tools that you should be using to completely transform your content marketing strategy for the better.

Google My Business

Google My Business is essentially free advertising for your business, so if you haven’t added your business to Google yet, this should be the first step on your checklist. Adding your business to Google My Business means you get the opportunity to feature your business in the search results and Google Maps, for free, when searchers are looking for a specific term like ‘Italian restaurants in Liverpool’. It’s also an added benefit for your SEO strategy, and helps to pick up your business in search, whether you are a product or service based business.

Google Search Console

Google Search Console will alert you to any red flags that could prevent your site from getting found in search, allowing you to fix any issues before they become an even bigger problem, and also help you to analyse search traffic, allowing you to see how visitors are finding your website. This is a useful tool to help you see how people are finding you, how effective your marketing campaigns are and which activities have a good return of investment, allowing you to manage your marketing budget effectively.

Google Trends

Google Trends helps you keep on top of the latest trends, keeping you up to date on what is trending in your industry and what is happening in different geographical areas that may affect your business. You can also use Google Trends to search for keywords and what search terms are popular, allowing you to implement these keywords into your content. It’s also a helpful tool to help plan your content strategy around the current trends within your industry and any hot topics at the time.

Google Alerts

Like Google Trends, Google Alerts keeps you updated on news that you care about, delivering relevant content to your email, allowing you to keep track of any trending topics that are important to your business, along with any alerts that may concern your business. Google Alerts keeps you up to date and allows you to be one of the first to comment on breaking news, along with the opportunity to respond quickly to any issues that may have an impact on your business.

Google Analytics

One of the most useful tools that Google provides, Google Analytics, is a free program giving you access to your audience, providing you with a wide-range of data such as where your audience are coming from, what they are interested in and so much more. Once you get the hang around the dashboard and understand more about how analytics can be beneficial to your business, it is a handy tool to utilise in your marketing marketing strategy.

Google Ads        

We all know how important SEO is when it comes to getting your business out there, however SEO is often part of a more long-term approach, so what do you do when you want quick results? Using Google Ads together with SEO as part of your marketing strategy can bring around a quicker result, helping to generate traffic and leads in a short time, to get instant visibility. We know that Ad Words isn’t always a viable option though, as it can get expensive, but creating an Ad Words account can still be beneficial. Using the keyword planner on Ad Words, you can find search terms that are popular to your target market and integrate them into your SEO and content strategy, for free.

Have you integrated any of these tools into your business? What have your experiences been like? Let us know by getting in touch via Instagram, Twitter or LinkedIn, and if you find yourself struggling with your content marketing strategy, then let us help you with a 1-1 consultation. Get in touch via the form below to find out more.


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